The Conservative Party lost the the election for a variety of reasons, but one of the main reasons was that they had an ineffective digital campaign compared to Labour.
The Conservative Party failed to put across their far superior message and policies to win votes to compete against Labour in part because one of the biggest areas of their campaign, the digital and social media campaign, was ineffective and failed against the far superior digital campaign of Labour and Momentum.
Twitter, Facebook, Instagram, YouTube and Snapchat are all recently becoming essential to winning an election. It is no longer enough to appear on TV and hand out leaflets, you have to have a serious, effective digital campaign, not only to win votes but to win the battle of ideas online. The digital campaign often spoke out about when referencing young voters, doesn’t just include young people, it includes everyone who consumes media online.
Consistently we see the Conservatives falling behind Labour in terms of following and engagement.