The Conservative Digital Campaign Failed

The Conservative Party lost the the election for a variety of reasons, but one of the main reasons was that they had an ineffective digital campaign compared to Labour.

The Conservative Party failed to put across their far superior message and policies to win votes to compete against Labour in part because one of the biggest areas of their campaign, the digital and social media campaign, was ineffective and failed against the far superior digital campaign of Labour and Momentum.

Twitter, Facebook, Instagram, YouTube and Snapchat are all recently becoming essential to winning an election. It is no longer enough to appear on TV and hand out leaflets, you have to have a serious, effective digital campaign, not only to win votes but to win the battle of ideas online. The digital campaign often spoke out about when referencing young voters, doesn’t just include young people, it includes everyone who consumes media online.

Consistently we see the Conservatives falling behind Labour in terms of following and engagement.

You need to login to view the rest of the content. Please . Not a Member? Join Us
The Conservative Digital Campaign Failed
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.